I had the incredible opportunity to be part of D&AD Shift 2024. An award-winning, free industry-led night school designed for self-taught creatives breaking into the advertising, design and creative industries outside of traditional education.
CHALLENGE
Curate and design an experience in one of the rooms at Blak Powerhouse to help attendees join the WAW and encourage deeper engagement.
Non Indigenous Australians believe they need permission to be an ally and support the Traditional Custodians of Australia.
INSIGHT
To forever forge the moment in which allyship with We Are Warriors was set in stone. Creating a symbol of allyship that feels tangible and meaningful, one that resonates with both Indigenous and non-Indigenous communities. The bond will be forged by Mob, ensuring that it remains genuine, impactful and deeply rooted in the spirit of solidarity and respect.
IDEA
Harness an environment that welcomes and encourages solidarity through yarns and creativity, Set in Stone with We Are Warriors is a collaborative event at Blak Powerhouse, led by Indigenous silversmiths. Attendees will create handmade rings using ethically sourced materials while engaging in meaningful yarns about allyship with each other and the Warriors. The event will feature both ally-friendly and Mob-only designs, ensuring authenticity and respect.
EXECUTION
Worked collaboratively with fellow shifters Cameron Kapadia and Carissa Costa.
Encourage everyday shoppers to think about payment security when shopping and make Mastercard the preferred choice for secure transactions. Position Mastercard front of wallet always.
CHALLENGE
INSIGHT
When people are eager to attend a sold-out event, they often compromise on ticket safety and fall victim to scams.
IDEA
Mastercard ensures that fans can fuel their passion for live events without sacrificing their security.
In collaboration with Live Nation, Mastercard presents ‘The Priceless Concert’ experience. To access tickets, fans will undergo a one-of-a-kind security challenge: a Mastercard CAPTCHA. Instead of the usual 9-square puzzle, fans will face a 90-square grid that mirrors the sophistication of Mastercard’s security technology, reinforcing the message that Mastercard safeguards their transactions even during highly anticipated events.
EXECUTION
Worked collaboratively with fellow shifters Brittany Angus and Hamish Kennelly.